Uddom User Docs

Experiments

See how each A/B test variant performed, with the same descriptive statistics as the A/B testing pages.

Insights → Experiments shows the results of your A/B tests in one place.

What it shows#

Each experiment appears as a card with a variant table:

Column What it shows
Variant The variant label.
Impressions How often the variant was seen.
Unique visitors Identified visitors exposed to the variant.
Clicks Clicks on the module for that variant.
CTR Clicks divided by impressions.
Attributed purchases Purchases attributed to the variant.
The Insights Experiments tab: one card per experiment with its variant table showing Impressions, Unique visitors, Clicks, CTR and Attributed purchases Insights → Experiments
One card per experiment with its variant table.

Descriptive statistics#

Experiments reuses the same statistical comparison as the A/B testing detail page: each variant is compared with the control for the visitor click-through rate, with a confidence interval and an adjusted p-value.

No winner is declared

Uddom describes the difference and whether it is statistically significant. It does not rank variants, score them, or name a winner. That decision stays with you.

Revenue is not reported per experiment yet

Experiment revenue attribution is not available yet, so revenue is not shown as an experiment result.

Getting there#

  1. Create and run an experiment under Growth → A/B Testing.
  2. Let it collect traffic.
  3. Open Insights → Experiments and read the tables.

Troubleshooting#

  • No experiments yet. Create one in A/B testing; the empty state links there.
  • The table shows zeros. The experiment may not have recorded exposure yet. Give it time and confirm the app embed is enabled.